A lot of charities may not be aware that they could be sitting on rivers of gold, which right now could be a life saver.   Most charities have archived supporter data that has been put aside because they haven’t responded for some time through various channels. At Thomas Direct we pioneered the telephone reactivation … Continue reading Are you sitting on rivers of gold? – Learn how the phone can reactivate previous supporter data →

As you know, over the years the charity lottery landscape has changed drastically. It’s become harder and harder for charities to raise funds. We have more charities than ever and less money to go around. A lot of charities are using lotteries and raffles as a key strategy to raise funds, which has increased the … Continue reading 3 Reasons Why Telemarketing Is Key for a Successful Charitable Lottery →

Every campaign is only as good as its metrics; therefore a good company will clearly define understandable metrics before your new campaign is launched. Stats can be misleading and you need to understand exactly how the identified metrics are contributing to your NFP. First up, make sure you identify the key results and message that … Continue reading The Importance of Campaign Reporting in Telemarketing →