Phone (07) 5588 2888

Why is Experience Important in Charity Sector Telemarketing?

Do you want an expert team of experienced charity telemarketers to run your campaign?

Telemarketing for lotteries, raffles and donations is a very different skillset and process. There are a lot of telemarketing companies out there, but most are focused on the hard-sell business-to-consumer or business-to-business campaigns.

You know the type; I’m sure you get the calls too – mobile phones, electric, gas, solar power, gym membership and so much more. These are hard-sell campaigns. There’s no focus on relationship building; it’s just about getting through the list as quickly as possible to give the sales pitch, find the quick sales and move on.

Telefundraising for charities is completely different. That’s why it’s important that you select a telemarketing company that is an expert in this area, where they have teams who are experienced at running these types of campaigns.

The key things you need to remember and think carefully about are as follows:

  • There are a lot of telemarketing companies out there, but many are focused on “hard selling”.
  • Charity work takes a different skillset than traditional selling.
  • It’s important to select a company that has extensive experience with not-for-profit organisations.

Get in touch with a Thomas Direct team member today to discuss the right direction for your NFP and book your complimentary 10 hour telemarketing campaign.