Outbound telemarketing is a flexible, effective and affordable form of wide-scale direct marketing. It's also Thomas Direct's speciality.

Outbound telemarketing has the economy of scale of mass direct marketing combined with person-to-person contact.

It can be used as a stand-alone marketing tool or employed to maximise the effectiveness of other forms of marketing at the beginning, middle or end of a campaign.

Outbound telemarketing is a different professional discipline to inbound call services and requires a different set of tactics, staffing considerations, costings, focus and attitude.

You can use Thomas Direct telemarketing in your campaign to:

• Obtain up to date demographic and perception market research
• Ensure currency of databases
• Build customer lists
• Reinforce the message of other mass and direct marketing initiatives
• Qualify sales leads.